For Riddims, an event featuring a mix of Caribbean music, dancehall, soca, bubbling, and Antillean tunes, I developed a visual identity that truly mirrors the music's spirit and the event's atmosphere. It was crucial to reflect both the energy of the party and the cultural roots of the music.

Drawing inspiration from vintage Jamaican Dancehall posters, I infused the design with a modern twist. This approach not only showcases the music and vibe of Riddims but also pays homage to the origins of these genres. The result is a visual identity that resonates with the attendees' love for these rich musical traditions while offering a fresh and contemporary visual experience. This project was a celebration of the vibrant culture that Riddims represents, bridging the past and present through design.